The USAID-supported, Pastoralist Areas Resilience Improvement through Market Expansion (PRIME) project’s partnership with various businesses is improving market systems by building capacities, strengthening relationships, and aligning incentives in pursuit of shared objectives. PRIME’s interventions are gaining buy-ins from various actors, including government. The interventions are stimulating pressure points within market systems to encourage change that supports increased competitiveness, value addition and support to each other.
PRIME is one of the few projects that have embraced the market facilitation approach in Ethiopia. As a pioneer, PRIME is facing challenges in implementing this approach. There are, however, strong indications that the approach is starting to bear fruits. For an example of such gains, to read this success story click the link below,

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